The Irish Limousin Stand at the Ploughing Championships had a good location at the end of a central track way and was well attended all week. The cattle display included pedigrees kindly exhibited by the Crawford Brothers, Donal Moloney, Dan and Edward Tynan, Noel Kenny and Thomas Swaine. Opposite these were commercial cattle displaying the virtues and ability of the breed to deliver at farm level.
The information area including video display, merchandise, leaflets and hospitality was very busy. There is no doubt there was great interest in the breed, now number one beef breed in Ireland, from both a pedigree and commercial perspective.
The food unit selling Certified Limousin Beef Steaks and Burgers was also kept very busy and the product very well received.